Category: Social Media

Don’t Buy LOVE!

I’ve been working in social media almost two years now. I have discovered that most of Lebanese businesses are using social media because it is something new,  the competitor is there, or because social media is the big thing. But the main focus of all the companies is the number of fans. they might care

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Why Voting Might Not Be A Fair Competition In The MENA Region [Infographic]

Infographic courtesy to the talented Patrick Semaan.

Why your business needs social media?

More and more companies are integrating social media into their marketing mix. Here some reasons why your business should be using social media. Cost effective: social media marketing is the most effective method of reaching your audience and it is almost free, it will cost you only time. Branding: One of the easiest ways to establish

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Evolution of Social Media.

What is social media

Social: refers to the needs we have to connect with others human we have a need to be around and included in groups of similar like-minded people with whom we are comfortable sharing thoughts and ideas.

Media:we are using media to make those connections with other humans like facebook twitter linked in etc…[Wikipedia]

Today it is so easy to reach anyone around the globe, thanks to the internet and to the social networking who is becoming essential in our modern life.

Social media is new technology that allows us to build relationships with new friends and with our customers. It is doing what the telephone, direct mail, print advertising, radio, television and billboards did for up until now

The history and evolution of social media

In 1994 One of the web’s first social networking sites, Geocities is founded. The concept was for users to create their own websites launches allowing profile creation and listing friends in 1997

2002- Friendster is launched, pioneering online connection of real world. It’s user base grows to 3 million users un the first 3 months. About 1 in every 126  internet users at the time.

2003- My space is launched. First conceived as a Friendster clone, created by an internet marketing firm. In the following years, many other social networking sites launch. Among them Linkedin,, Netlog etc…

2004- Facebook launches in February 2004 at Harvard University in Massachusetts.. More than half of the 19.500 students signed up within the first month.

Twitter was created in March 2006 by Jack Dorsey and launched in July of that year. Twitter rapidly gained worldwide popularity, with 200 million users as of 2011,generating over 200 million tweets and handling over 1.6 billion search queries per day It is sometimes described as the  SMS of the Internet.

In 2011 Google plus is launched-a new social networking service. Google Plus get 20 Million Users within three weeks


Picture credits: Stock Photos